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Background
PorkyChedwick was the first white DJ to present a racially
diverse audience in a major eastern American city a steady
diet of what were, in the summer of 1948, called "race
records." The trail he blazed--some 4 years before the more
famous Pennsylvania native, Alan Freed, called the music "rock
and roll"--was a dual one. Chedwick's original playlist was
comprised of old R&B and gospel records that he had collected
over the years, making him the world's first bona fide oldies
DJ. He called the records his "dusty discs," since he would
literally have to blow the dust off the 78s before he could
preview them at the records stores. Record stores had no
demand for the records and would often just give them to
Chedwick, or he'd rescue them from bargain bins with what
little money he could scrape together. Years later, radio
stations, record companies and concert promoters would take
notice and copy Porky's Chedwick's formula, creating the
billion-dollar "oldies" rock and roll nostalgia industry which
thrives still today. Porky Chedwick has been recognized on the
floor of the United States Senate for his pioneering
contributions to radio and rock and roll (and countless times
around Pittsburgh, including a day-long 50th anniversary
oldies concert called "Porkstock," in 1998 at Three Rivers
Stadium) and was among a group of radio disc jockeys honored
in the "Dedicated to the One I Love" exhibit at Cleveland,
Ohio's Rock and Roll Hall of Fame and Museum, in 1996. He's
the only Pittsburgh DJ to be recognized in the Rock and Roll
Hall of Fame. At age 88, Chedwick celebrated his 58th
anniversary on the air at Hall of Fame's Alan Freed Radio
Studio on August 12, 2006. He'll be the subject of an upcoming
documentary that was begun that day, by Emmy Award winning
producer, Daniel Friedman, the son of one of the original
owners of WAMO in Pittsburgh.
Early life
Porky Chedwick was born George Jacob Chedwick (and was also
called "Craig"), on February 4, 1918 in Homestead,
Pennsylvania, one of ten children of a steelworking father,
whose wife passed away when Porky was still a child. His was a
close-knit, culturally and racially diverse neighborhood,
which he often compared to "a secluded island," where things
such as one's skin color simply didn't matter. As Porky told
this writer, "We a1l had one thing in common--poverty." The
origin of the nickname, "Porky" remains up for debate, but he
insists it was given to him by his mother because he was a
short and chubby youngster. Before getting into radio, he
worked odd jobs around Homestead-Munhall, including delivering
newspapers as a young boy, later working as a sports
"stringer" reporter for the newspaper, sorting mail for the
local post office and calling play-by-play sporting events at
his alma mater, Munhall High School.
Radio Work
He began his career at WHOD in Homestead (which took the call
letters, WAMO--an acronym for the rivers Allegheny,
Monongehela and Ohio--in 1956), when the low-power AM signed
on, August 1, 1948. When he responed to an ad in a local
paper, advertising for on-air talent at the new radio station,
his popularity as a play-by-play announcer won him at ten
minutes Saturday sports and music show. The music portion was
gradually exapanded, in response to the public's reaction.
WHOD, known as "The Station of Nations," was created to serve
the diverse European and eastern bloc immigrant population
that worked the Pittsburgh area mills. Most of his young
listeners, who turned an ear toward Chedwick's music and
off-the-cuff rhymes and patter (he may have been the first
white rapper), had no idea that he was Caucasian. Years later,
when the fact became apparent, the predictable outcry from
some parents, religious and civic leaders made him a local
anti-hero. and he was banned from appearing in some
neighborhoods. The suggestion that he was trying to corrupt
the (white) youth of America was put to rest when he was
commended by Senator Estes Kefauver for his work organizing
youth baseball teams to combat juvenile delinquency. He even
had a few youths remanded to his custody from juvenile court.
In spite of WHOD's low wattage (at the pinnacle of Chedwick's
popularity on WAMO AM 860, he'd only have 1,000 watts behind
him, but still give 50,00-watt KDKA a run for their money),
Chedwick became Pittsburgh's "Pied Piper of Platter." By the
early 1950s, black music record labels were hearing about the
noise Chedwick was making in Pittsburgh with old R&B stock, so
they began inundating him with new material. Chedwick
introduced the new material to his "movers and groovers,"
never accepting payola, which was the norm at the time. Still,
oldies would dominate his playlist. Chedwick is given credit
by numerous R&B/rock and roll legends, including Bo Diddley,
Smokey Robinson, Little Anthony and myriad others, for giving
their recordings their first airplay. Porky Chedwick is
responsible for making Pittsburgh, Pennsylvania "The Oldies
Capitol of the World", and for making the city a testing
ground for new R&B from the early 50s through the 70s. The
impact of Porky Chedwick's contributions far transcend the
boundaries of the Steel City. He never received the
notoriety-- or the paycheck-- of many DJs who followed in his
footsteps, however his accomplishments are an indelible part
of the local and national music and culture.[citation needed]
Chedwick Today
Today Porky Chedwick is, as radio people like to say, "between
gigs," but Pittsburghers can still find him packing local
nightclubs with his sock hops, just as he has since the
late-1940s. He resides in the city's Brookline section with
his wife and business manager, Jeannie and their two little
dogs.
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